Why luxury buyers are spending more on makeup
We listen to real women discuss luxury beauty. And take notes.
We’ve just launched a BeautyVerse Luxury Brand Momentum Tracker! It is not just another boring report based on sales data or what the general population likes. It will tell you which luxury beauty brands are on the rise, why, and which aren’t (and why). ALL according to the only people that count: luxury-buying women themselves. In their own words. WE JUST TAKE NOTES and share them with you. No filtering, no AI.
The first one is on MAKEUP and we’re giving it to you for free!
We’re not Mintel or Euromonitor and we don’t measure hundreds of categories. LookLook DOES ONE THING WELL. We track luxury buying women and listen carefully to them. We’re invite only. We curate and carefully vet each participant. We pay them well. We have 1,000+ and a waiting list. It includes Gen Z, Millennials and Gen X. We include verbatims unfiltered from our participants. We find out where they are actually spending money, what influences them, and what triggers a purchase. All data is published within weeks, not months.
Some examples of findings from our makeup tracker:
Five luxury makeup brands made the “I want to try”, I just haven’t yet” list. They are bursting with pent-up enthusiasm just waiting to be activated.
Who is considered the “Queen of Neutrals”? This one line appeals across age groups and has truly built in habitual loyalty (virtually unheard of)
We’ve created “Trending Product” and “Classic Hero Product” edits just for you. One standout product, Victoria Beckham Beauty’s Satan Kajal liners, of course, makes it onto both lists. We share the Trending Product edit below. It’s based on how often luxury buyers mention certain products (some are not luxury - like RHODE! Even rich women mix up high/low.)
If you’d like to receive the full BeautyVerse Momentum Tracker for FREE, it’s our holiday gift to you. Click here, put in the code “holidaygift” (during checkout) and you’ll receive complimentary digital access.
The Trending Product Edit alone (below) may also serve as inspiration for your holiday stocking stuff and gift lists! Here’s a link to where you can buy. Please note these are NOT promoted products. No one asked us to list them. They’re just straight from real luxury buyers and we may make a shilling or two off them, so support a small business by clicking through. Happy shopping!
Like this? Click on the link below and send to a beauty lover or colleague! Next month is skin care. Tell us what brands you want us to cover!
Love the trending products edit!